Launched in 1976, Nuyou is the leading fashion and beauty magazine for bilingual career women. It is arguably a favourite Chinese-language read for trendy women in their 20s and 30s. It engages with fashion news, beauty tips, inspiring features on celebrities, as well as witty opinion-based articles. Its celebrity-led stance offers readers a peek into the exciting and glamorous lives of local, regional and international stars. Nuyou is also well known for its ardent following among readers for its expert columnists in fashion, beauty and entertainment. Nuyou publishes two spin-off titles in Singapore: Nuyou Time and Nanyou. It also has an edition in Malaysia.