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What’s this?
Make your advertisements stick with sticky threads! Sticky Threads are forum threads placed at or near the top of each HWZ sub-forum.

The benefits

With Sticky Threads, advertisers can provide viewers with greater visibility of their forum threads. Although Sticky Threads tend to be relatively short in word length, with the right marketing message, they can result in a high number of click-throughs.

Title 88 characters including whitespace.
Description 300 words.
No. of In-line Images1 2 Max
In-line Image Dimension Max 570 x 900px for single image, or 570 x 450px each for two images.
In-line Image File Size Max 100KB (all images conbined).
Links Max 5 outgoing links only.
Lead Time2 3 working days 3
Notes – [ADV] or <ADV> precede Sticky subject title.
– [ADV] or <ADV> does not add to the word count limit.


1. In-line images refer to images that appear in the detailed version of the announcement.
2. All creatives must be submitted by the numbers of WORKING days stated prior to launch date. Delay of submission may result in delay of launch.
3. Only applicable to pure media buys.
Disclaimers & Notes:
1. Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected launch date.
2. All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.
3. Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.
4. Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date.
5. The above specifications may be modified at the Publisher’s discretion at any time.