In-Article Video is a video ad unit that appears amidst an article after a couple of scrolls.
Strategically inserted within articles, the In-Article Video ad unit offers viewers an option of taking a breather from the block of text they are reading. The video will auto-play without sound by default, so should the viewer be interested to view the whole content, they can choose to turn on the sound on their own.
|1.||Upon page-load, the ad unit appears at a designated area of an article after a few scrolls.|
|2.||The video content will auto-play but sound will be off by default. Viewer can turn on the sound if they wish to.|
|3.||The close button allows viewers to close the ad unit at any point of viewing.|
|4.||The video will pause when the viewer scrolls pass the designated area, but will resume play when they scroll back up again.|
|File Format||MP4 video|
|Dimension||1280 pixels (width), height depends on the video ratio.
Ratio: 4:3 / 16:9
|File Size||Max. 20MB|
|Duration||Max. 30 sec; NO looping allowed|
|Links allowed||Only ONE URL.|
|Lead Time (For Pure Media Buy)||7 working days prior to broadcast.|
|Disclaimers & Notes:|
|1.||Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected launch date.|
|2.||All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.|
|3.||Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.|
|4.||Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date.|
|5.||The above specifications may be modified at the Publisher’s discretion at any time.|